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A brand identity rooted in the rugged beauty of the outdoors, inspired by the Lakeland fells and the Norse settlers who first named them. The result is a visual and verbal language that feels both grounded and adventurous, connecting city dwellers to mountain landscapes. A custom earthy colour palette and tactile design system reflect the brand’s “Fuel Your Next Adventure” ethos, brought to life through a high-converting e-commerce website and recyclable packaging design.
