Privacy Policy

Last updated: 15th October 2025

1. Overview

Aelso Ltd (“we”, “us”) respects your privacy and complies with the UK GDPR and Data Protection Act 2018.
This notice explains what data we collect, how we use it, and your rights.

2. Data we collect

We may collect:

• Your name, email address and contact details when you complete a form, book a call, or contact us.
• Technical data (IP address, browser type, pages visited) via cookies and analytics tools such as Google Analytics 4.
• Project-related information you choose to share during enquiries or collaborations.

3. How we use your data

We use your data to:

• Respond to enquiries and provide our services.
• Send updates or marketing emails (if you’ve opted in).
• Analyse site performance and improve user experience.
  We never sell or rent personal data.

4. Legal basis for processing

Our lawful bases include:

• Contract: to take steps at your request before entering into a contract or to perform a contract.
• Legitimate interest: to operate and improve our website and services.
• Consent: for optional marketing communications (withdrawable at any time).

5. Data storage and retention

Personal data is stored securely on UK or EEA-based servers and retained only as long as necessary for its purpose or to meet legal obligations.

6. Sharing your data

We may share limited data with trusted processors (e.g., website host, email or analytics providers) who act on our instructions and meet GDPR standards.

7. Cookies

We use cookies to understand site usage and enhance experience.
You can control or delete cookies through your browser settings.
See our separate Cookie Policy for details.

8. Your rights

You have the right to:

• Access, correct or delete your personal data.
• Withdraw consent for marketing at any time.
• Complain to the Information Commissioner’s Office (ico.org.uk) if you believe your data has been misused.
  Requests can be sent to [insert email].

9. Changes to this policy

We may update this Privacy Policy occasionally. The latest version will always appear on our website.

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